Resume

A digital marketing and growth strategy expert with over 10 years of experience in the financial services sector. Proven track record of driving customer acquisition, optimizing digital marketing strategies, and managing high-performance teams. Strong expertise in digital communication, performance advertising, and leveraging AI and machine learning to enhance campaign performance. Successfully led large-scale projects for leading financial institutions, delivering significant improvements in sales, customer acquisition, and brand visibility.

Professional Experience

Accenture Song
Jan 2024 - Present

Growth Strategy Manager for Leading Wealth Management Bank

  • Participated in the core team that defined a multi-year, value-based deal with one of Europe’s largest wealth management banks, focusing on acquiring affluent and upper-affluent clients via digital channels.
  • Managed performance marketing activities and optimized digital customer journeys, contributing to strengthening the digital mindset of the online financial advisory network.
  • Led initiatives to enhance digital banking services, integrating them with traditional private banking, and improving the customer experience in the wealth management sector.

    • Oct 2021 - Dec 2023

    Growth Strategy Manager for Leading Retail Bank

  • Managed the team responsible for investment product sales at Italy's largest retail bank, contributing to digitalizing sales processes for banking products (Funds, Certificates, Stocks, Bonds).
  • Improved customer journeys through full-funnel analysis, UX/UI optimization, and lead nurturing campaigns, increasing financial awareness and driving demand for investment products.
  • Led influencer marketing initiatives and leveraged AI platforms to optimize communications, significantly enhancing conversion rates.
  • Delivered outstanding results, achieving +223% YoY growth in new investors and a +20% increase in sales compared to program targets.

    • Additionally, I allocate a portion of my time to coordinating a European-scale initiative focused on managing pipeline projects to be sold by Accenture across the EMEA region.

    AcomeA SGR, Gimme5 App
    Jan 2019 - Sep 2021

    Head of Digital Marketing

  • Directed a team overseeing digital marketing and customer acquisition strategies for AcomeA’s B2C (AcomeA Self, Gimme5) and B2B products.
  • Led performance-driven campaigns that boosted the app’s user base, surpassing 500K retail users, and established partnerships with major banks.
  • Strengthened AcomeA’s brand recognition, positioning it as a leading fintech player in Italy.

    • May 2015 - Dec 2018

    Performance Campaign Manager

  • Managed paid digital advertising campaigns focused on performance, reducing customer acquisition costs by 75% and increasing the conversion rate from 5% to 30%.
  • Spearheaded the company’s transition to a data-driven marketing approach, implementing CPA-based strategies and utilizing AI and machine learning to optimize performance.
  • Collaborated with influencers and content creators, delivering highly efficient campaigns that enhanced brand visibility.

    • May 2015 - Dec 2018

    Content and Social Media Specialist

  • Created and managed editorial content for Gimme5, translating complex financial topics into accessible articles for first-time investors.
  • Developed and executed social media strategies that enhanced the company's digital presence, strengthening brand communication across platforms.

    • The Fool
    2012- 2013

    Community Specialist

  • Managed online communities for major brands, media outlets, and TV, fostering user engagement and healthy conversations.
  • Managed social media pages, moderating discussions and implementing strategies to strengthen user interactions and brand loyalty.

    • Education

    Polimi Graduate School of Management
    2021

    Master's in Marketing Management

    I obtained a master's degree in marketing management from Polimi Graduate School of Management, a part of Politecnico Milano (1863). Key modules included: Brand Management, Marketing Metrics, Market Research, CRM and Customer Lifetime Value, Marketing Plan, and Growth Strategy.
    Università Statale Milano
    2012

    Bachelor's Degree in Political Science

    I earned my bachelor's degree in Political Science from the University of Milan, with a focus on key modules such as Political Science, Communication, Economics, Law, Statistics, Sociology, and Psychology.

    Main Skills

    Leadership and Team Management
    Budget management
    Branding and Reputation Management
    Growth and Digital Marketing Strategy
    Analytics and Data-driven Decision Making Suite
    Email Marketing Automation
    Content Marketing
    Social Media Marketing
    SEO and SEM
    Influencer Marketing and PR
    Affiliate Marketing
    Partnership Development

    Languages

    Italian (Mothertoungue)
    English (Upper intermediate)

    Main interests

    Digital and Innovation
    Finance and Economy
    Politics
    Alpinism and Hiking
    Cyclism
    Swimming
    Movies
    Traveling
    Arts

    Interested in my job profile?

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